Sierra Domb is a Cuban-American Visual Snow Syndrome (VSS) activist and the CEO & Founder of the nonprofit organisation, Visual Snow Initiative. Sierra also serves on the International Advisory Board for the Columbia-WHO Collaborating Centre for Global Mental Health, is a TEDx Speaker, and a 2024 UMiami 30 Under 30 Award-Winner for her global activism and philanthropic work focused on VSS. With professional expertise in behavioural science, communication studies, and qualitative data analysis, Sierra works diligently to facilitate collaborations between physicians and academic institutions, develop solutions alongside researchers, make neuroscience more palatable for everyone regardless of age or health literacy, and help people affected by VSS worldwide.